Chris Spafford
Chris is an accomplished sales leader with over 25 years of experience in executive leadership roles. He played a pivotal role in the growth of Ward Leonard and later founded his own business, Frabul LLC. Chris promotes sales growth and administers GWA training programs that focus on business development, and customer service.
Business Development and Management Coaching
Residing In Massachusetts, Chris is an accomplished sales leader, with over 25 years of experience in executive leadership roles in a variety of markets. He was instrumental in the growth of Ward Leonard, a manufacturing company providing motor and control solutions and service to the US Navy, Nuclear, and Oil & Gas markets.
As Vice President of Sales & Marketing at Ward Leonard, Chris hired GWA to provide sales training to his team of Business Development Managers. The result of this effort was measured in millions of dollars in new business during some of the most trying times in the industry. GWA did such a great job with the business development program, they were selected to provide training to the internal team at Ward Leonard on the Legendary Customer Service program as part of the company’s investment in enhancing the total customer experience.
After the sale of Ward Leonard, Chris left to start his own business, Frabul LLC, partnering with the leaders in the consultant sales industry. One of the programs he promotes is designed to help business leaders build a solid sales foundation promoting sales growth for years to come. In addition to setting up world-class sales infrastructures, Chris also administers the GWA training programs at companies to provide them with the fundamentals of good business development practices, customer service and negotiation skills.
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