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Business Development

"Unlocking Your Team's Business Development Potential"

All recommended numbers are to ensure optimal participation and facilitator/attendee ratio.

Business Development

Objective: 

Unlock the potential of Business Development with our comprehensive course, "Strategic Business Development Mastery." Explore the fundamental principles of Business Development as a reliable process for cultivating new opportunities. This course is designed for everyone invested in business growth, emphasizing that Business Development is a collective effort, and all employees interacting with customers play a pivotal role.

Gain the Tools for Success by learning the proven approaches employed by the top 5% of business development professionals. Through targeted modules, discover strategies to elevate your business development skills and propel your sales team to new heights. Join us on this transformative journey to master the art and science of strategic Business Development.

22 Hours

Duration

Location

3Day In Person Training

Online

Virtual Options

Suggested Minimum Participants

10-16

Grant Status 

Qualifies

Our Coaches and Trainers 

Gary Waldron

Founder and CEO

Gary Waldron

Tom Pierce

Business Development, Leadership Coaching and Project Management

Tom Pierce

Kevin Satter

Business Development and Leadership Associate

Kevin Satter

Chris Spafford

Business Development and Management Coaching

Chris Spafford

Grant Information

Our programs qualify for government grants and funding, and we can help you get approved. 

Additional Modules  

If the program you are looking at doesn't meet the 21hr grant requirments take a look at adding some of our latest modules.

​Time & Activity Management

​Learn effective strategies for meeting both short-term and long-term objectives in this program.  Explore six key activities proven to generate business, gaining insights into prioritization and goal-setting. The program also delves into the distinction between what individuals are truly paid to do versus what their job descriptions state. Additionally, it introduces the concept of the Five F's—providing a framework for achieving balance in both life and career.

​Ten Closing Methods to Secure the Business

Explore the psychology behind why many business professionals struggle to ask for the business. Learn ten effective methods to gain business, including insights into the optimal timing for making the ask. The program also delves into the intriguing question of why a small percentage of business development professionals secure a significant majority of business, unraveling the key factors contributing to their success.

​Handling Objections

Gain a profound understanding of what objections truly entail; learn effective strategies for handling challenging objections and explore the principles of "Getting to Yes" agreement selling. The program also provides a straightforward 5-step procedure for adeptly addressing tough questions, empowering individuals with the skills to navigate objections successfully.

​The Discovery Call

​Delve into the essentials of a client discovery call with this program, gaining insights into its objectives and learning effective preparation techniques. Participants will also acquire the skills to conduct a successful discovery call and master the art of selling oneself as a professional. The focus is on developing a comprehensive understanding of the entire client engagement process.

​Communication Skills

Enhance your questioning skills and master the art of asking the right questions, develop the skills to uncover their clients' needs, goals, and challenges effectively. The program includes a self-analysis component, allowing participants to assess their current listening levels, along with practical guidance on the three key steps to improve listening abilities.

​Gaining Access to Decision Makers

Uncover the secrets of gaining instant credibility through referrals in this program. Participants will explore strategies for securing meetings in a challenging business landscape, understanding the art of selling oneself and the value of the meeting. Proven approaches to reach decision-makers will be shared, emphasizing the importance of being pleasantly persistent in the pursuit of successful engagements.

​Prospecting and Referral Selling

Discover effective strategies to fill your sales pipeline with prospective clients. Gain insights into leveraging the power of referrals and testimonials for enhanced credibility. The program also focuses on expanding your reach within your existing client base, adopting a "deeper and wider" approach. Additionally, learn how to harness the potential of social media to generate valuable business opportunities.

​The Value Proposition

Explore the art of understanding customer needs; delve into crafting a compelling value proposition and identifying a meaningful point of difference. The focus extends to mastering the ability to appeal to customers on both emotional and logical levels, ensuring a well-rounded approach to addressing their needs.

​The Business Development Process

Gain insights into the key revenue-generating steps, learning the principles needed to navigate forward successfully. The program also aims to build confidence by addressing questions such as "Why did I win?" and "Why did I lose?"—providing a strategic understanding of the business development process.

​Dealing with Different Behavior Styles

Learn to build rapport and trust by understanding swiftly and adapting to both internal and external customer styles, considering motivations, information needs, and potential conflicts. The overarching goal is to enhance communication and collaboration through a style-aware approach.

Program Outline

Extreme Ownership 

Embark on a transformative journey with our Extreme Ownership program, which introduces the 12 Principles of Leadership derived from the unparalleled success of Navy SEALs and led by Jocko Willink, co-author of the acclaimed book "Extreme Ownership: How U.S. Navy SEALs Lead and Win," participants will discover how to apply these principles to lead teams and organizations effectively. Through immersive learning experiences, participants will gain insight into the mindset and strategies that drive SEAL teams to peak performance, learning to take full responsibility for their actions and outcomes. This program is the perfect addition to any leadership, sales, or management course outline, offering actionable insights and proven strategies for success in today's dynamic business environment.

Additional Modules

"The feedback I have received from the participants and management observers has not only been positive, but exemplary."

Centurion

"There were 3 that I didn’t get immediately but have sales pending September! It was UNBELIEVEABLE!"

Weatherford

"The comments we received identified that the behaviour styles section was the one topic that was remembered the most."

Royal Bank of Canada

Gallery

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