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Because It Works 

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SIGN UP AND JOIN US FOR THREE DAYS OF HANDS-ON, NO-NONSENSE

Business Development

OPEN TRAINING COURSE IS HERE!

Objective: 

The process for creating business relationships and their importance
hasn’t changed – the way we communicate has! People do business
with People, and GWA’s proven methods can be effective across
multiple communication platforms!

Business hasn’t changed, but the ways we Communicate certainly have. It is
incumbent that our teams must adapt and change to be successful in this new
reality. Rest assured, our Business Development Program is meant to give

everyone interacting with a customer the tools to be mindful and proactive in

securing every available business opportunity. It should come as no surprise that salespeople and other participants from operations, customer service, and technical roles attend our programs.

22 hr

Duration

Location

Calgary Alberta 

Time 

8:00 am – 4:30 pm 

Cost For Open Program 

$2,800 per person +GST

Grant Status 

$933 per person +GST

Lunch 

Provided 

You can look forward to a practical program versus a theoretical one. It is “tell it like it is” training meant to work at a street level, involving real-life customer
situations. Participants will be engaged in problem-solving workshops, exercises, role rehearsals to practice, industry-specific case studies, tests, and open discussions. This is done with two highly skilled facilitators to maximize interest, focus and buy-in with content that can be immediately applied.


The Commitment:
The 3-day investment will be $2,800.00/person + GST, including materials and lunch. These programs are always highly sought after and booked on a first-come, first-serve basis with limited enrolment to ensure high 
participation. Below is a summary of the content covered during the program.

"In today’s digital age, effective communication is more important than ever." — Mike Holt

WITH A 25-YEAR TRACK RECORD OF DELIVERING CONTENT TO OVER 20,000 PARTICIPANTS, OUR PROGRAMS CONTINUE TO EVOLVE AND HAVE PROVEN TO THE TEST OF TIME.

Grant Information

Our programs qualify for government grants and funding, and we can help you get approved. 

Getting Ghosted

Sales is a repeatable
process, yet it is most often stalled trying to start
relationships. Without a
compelling reason to
engage in a conversation,
Prospects will ghost you.
We need to give them a
reason to make time for us.

 

Even if you have just 1 – 4
people available from your
organization, the ‘Open’
Program allows you to take advantage of GWA’s

time-tested and proven Business Development content.

With these skills, you will
have the comfort and
confidence to find, attract,
develop, and close more
client opportunities.

Dealing with Different Behavior Styles

Learn to swiftly build rapport and trust by understanding and adapting to both internal and external customer styles, considering motivations, information needs, and potential conflicts. The overarching goal is to enhance communication and collaboration through a style-aware approach.

The Business Development Process

Gain insights into the key revenue-generating steps, learning the principles needed to navigate forward successfully. The program also aims to build confidence by addressing questions such as "Why did I win?" and "Why did I lose?"—providing a strategic understanding of the business development process.

The Value Proposition

Explore the art of understanding customer needs; delve into crafting a compelling value proposition and identifying a meaningful point of difference. The focus extends to mastering the ability to appeal to customers on both emotional and logical levels, ensuring a well-rounded approach to addressing their needs.

Prospecting and Referral Selling

Discover effective strategies to fill your sales pipeline with prospective clients. Gain insights into leveraging the power of referrals and testimonials for enhanced credibility. The program also focuses on expanding your reach within your existing client base, adopting a "deeper and wider" approach. Additionally, learn how to harness the potential of social media to generate valuable business opportunities.

Gaining Access to Decision Makers

Uncover the secrets of gaining instant credibility through referrals in this program. Participants will explore strategies for securing meetings in a challenging business landscape, understanding the art of selling oneself and the value of the meeting. Proven approaches to reach decision-makers will be shared, emphasizing the importance of being pleasantly persistent in the pursuit of successful engagements.

Communication Skills

Enhance your questioning skills and master the art of asking the right questions, develop the skills to uncover their clients' needs, goals, and challenges effectively. The program includes a self-analysis component, allowing participants to assess their current listening levels, along with practical guidance on the three key steps to improve listening abilities.

The Discovery Call

Delve into the essentials of a client discovery call with this program, gaining insights into its objectives and learning effective preparation techniques. Participants will also acquire the skills to conduct a successful discovery call and master the art of selling oneself as a professional. The focus is on developing a comprehensive understanding of the entire client engagement process.

Handling Objections

Gain a profound understanding of what objections truly entail; learn effective strategies for handling challenging objections and explore the principles of "Getting to Yes" agreement selling. The program also provides a straightforward 5-step procedure for adeptly addressing tough questions, empowering individuals with the skills to navigate objections successfully.

Ten Closing Methods to Secure the Business

Explore the psychology behind why many business professionals struggle to ask for the business. Learn ten effective methods to gain business, including insights into the optimal timing for making the ask. The program also delves into the intriguing question of why a small percentage of business development professionals secure a significant majority of business, unraveling the key factors contributing to their success.

Time & Activity Management

Learn effective strategies for meeting both short-term and long-term objectives in this program.  Explore six key activities proven to generate business, gaining insights into prioritization and goal-setting. The program also delves into the distinction between what individuals are truly paid to do versus what their job descriptions state. Additionally, it introduces the concept of the Five F's—providing a framework for achieving balance in both life and career.

Program Outline

The Facilitator 

Tom Pierce, your facilitator, is first and foremost an “experienced” business development professional who has been involved with sales and management for most of his 30-year working career.  Furthermore, you’ll be pleased to know that Tom has been facilitating this program and others as part of the GWA team for over five years.

Senior Manager,

Business Development

Tom Pierce

Testimonials

We recently completed a 3-day Business Development Skills program for our customer-facing sales and operations team members. Our team includes people based in both Canada and the United States. Every person who attended the course agreed that they were going to be much better at their respective roles with the new skills that had been presented and practiced during the program.

Chief Operating Officer

Gary and Tom presented the course material extremely well and in a manner that kept the entire team engaged. Key subjects were reinforced through activities and role playing. Consultative pre-planning ensured that the material covered was all very relevant to our business.

Chief Operating Officer

Due to the success of this three-day intensive, that I personally invested time in, and participated fully, I recommended continuing going forward with monthly 1.5-hour virtual sessions for the original 16 team members. The material and insights were great, and I saw the benefits of reinforcing the concepts,

President

Business Team

TO LEARN FROM THE BEST

Don't Miss This Opportunity 

See If You Qualify? 

Contact our team for more information on government grants that can help your team with sales training. 

Business Development Open Training Course

What are you most interested in learning about from this course? Select all that apply to you.

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