The One Trait That Separates Good Business People from Great Ones
It's not charisma. It's not a network. It's not even talent. It's curiosity—and most people stop using it the moment they feel competent.
The good business development pro answers the client's questions. The great one asks the ones they haven't thought of.
Understanding the goal—not just the bid—changes what you propose and how they see you
The best-paid "unpaid employee" on your client's payroll is the one who cares about their business
Great is not a personality type. It's a practice.
The difference between a good business development professional and a great one rarely shows up in their pitch. It shows up in what happens before the pitch—in how deeply they understand what the client is trying to accomplish, what risks they're carrying, and what success actually looks like from the other side of the table. Good business development pros bring solutions. Great business development pros bring understanding. That's what makes someone the first call when something important is moving.
The good news: this is a teachable, learnable skill. GWA's programs are built around the habits that move professionals from competent to indispensable—and 30,000+ participants and $95 million in documented client revenue growth suggest those habits work.
Think your team could go from good to great? Click here to book a free consultation and ask about our Business Development Program.
Kind regards,
The Executive Team
Gary Waldron & Associates
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