Gary Waldron

Every service business has them—the account managers who know the customer's operations inside out, who get called first when something breaks, who could recite the client's org chart from memory. They're valuable, but they're not growing the business. Take a client your team has served for six years. Three other divisions sit inside that same company, and none of them has ever heard from you. Account management was never set up to catch that. The job is keeping today's relationship running...

In professional communication, receiving no response—being ghosted—can be frustrating, especially when you’ve invested time crafting...

Ghosting, once considered unprofessional, has unfortunately become prevalent in business interactions, particularly sales. It's...